By Cookie H

By Cookie H. was established in New Zealand in 2008. The brand's eponymous designer, Cookie H., interned at Karen Walker, Zambesi and worked as a fashion consultant for MR/MISS NEWZELAND during her studies in New Zealand.

The brand's design language is based on black, white and grey, and is hand-crafted; Cookie's creations are rarely seen in the bright colours of ordinary fashion. Her work is more about fabric threads and irregular cuts to achieve an 'imperfect' effect, showing the 'mess' behind the production. This expresses the idea that no one and nothing is absolutely perfect and that there is no need to blindly pursue absolute perfection.

Cookie believes that only handmade tailoring can bring each garment to life, giving life and soul to every inch of the fabric, and with her creations she creates the image of a dark witch in her dreams, complementing the name of her shop Lonely Dream Atelier.

The clothing fabrics are made from imported materials, using different handcrafted vegetable dyeing techniques.